"Small acts multiplied by many can transform the world"
Our goal of positive change is charged by togetherness, building a global community of charity-driven purpose via streetwear that champions sustainability and slowly transforming the world.
CORE VALUES
Sustainable
We are committed to creating environmentally responsible products, in order to reduce our carbon footprint and to protect the planet.
Authentic
We always ensure our values, ideals, and actions align.
Impact driven
We are purpose-driven to inspire positive change in consumers behaviour, and to continue creating positive impact on the lives who need it most.
Innovative
We introduce new ways of thinking and fresh product ideas to the region.
Honest
We prioritize transparency, providing information on each of our partnered charities, suppliers and factories within our supply chain.
Diverse & inclusive
We value equity, inclusion, and dignity for all. We all contribute with diverse perspectives, experience, knowledge, and culture.
Harmony House
Based in Delhi, India, Harmony House is the non-profit organization supporting women and children who live below the poverty line. Since opening its doors in December 2009, Dubai-based husband-and-wife team Lucy Bruce and Gaurav Sinha have transformed two villas into community centers offering a safe and healthy environment surrounding hundreds of children with positivity and education.
The organization, registered in India and the UK, relies 100% on donations to provide its social services to families facing poor living conditions, unemployment, or living on a very small income of $1.90 per day. Currently caring for over 550 children of all ages, the villas provide everything from courses and libraries to medical clinics, nutrition, and stimulating game rooms.
Harmony House operates locally, ensuring that, where possible, resources are sourced from local vendors, creating economic benefits for the area. Additionally, the centers provide income to women helping around the facilities.
Dubai Cares
Dubai’s hero initiative for child education and development is led by Dubai Cares, the organization established in 2007 supporting the UN’s Sustainable Development Goal (SDG) 4. The organization creates supporting programs for childhood development in an effort to break the cycle of poverty, through quality education for primary and secondary grades, in addition to technical and vocational training that prepares children for a hopeful future. Dubai Cares also puts a dedicated focus on education in emergencies and regional crises.