Our goal of positive change is charged by togetherness, building a global community of charity-
driven purpose via streetwear that champions sustainability and slowly transforming the world.



To inspire a global movement of conscious consumerism through giving.


Embodying the best of humanity.



We are committed to creating environmentally responsible products, in order to reduce our carbon footprint and to protect the planet.


We always ensure our values, ideals, and actions align.

Impact Driven

We are purpose-driven to inspire positive change in consumers behavior, and to continue creating positive impact on the lives who need it most.


We introduce new ways of thinking and fresh product ideas to the region.


We prioritize transparency, providing information on each of our partnered charities, suppliers and factories within our supply chain.

Diverse & Inclusive

We value equity, inclusion, and dignity for all. We all contribute with diverse perspectives, experience, knowledge, and culture.


$4 committed for each item sold

$1,952,423 total donated as of 17 May

$3,000,000 donations goal for 2022

With every item purchased, The Giving Movement donates $4 to charity. The amount is enough to ensure basic needs (food, shelter, water) for a child in need for one week.

Based in Delhi, India, Harmony House is the non-profit organization supporting women and children who live below
the poverty line. Since opening its doors in December 2009,Dubai-based husband-and-wife team Lucy Bruce and Gaurav Sinha have transformed two villas into community centers offering a safe and healthy environment surrounding hundreds of children with positivity and education.

The organization, registered in India andthe UK, relies 100% on donations to provide its social services to families facing poor living conditions, unemployment, or living on a
very small income of $1.90 per day. Currently caring for over 550 children of all ages, the villas provide everything from courses and libraries to medical clinics, nutrition, and stimulating game rooms.

Harmony House operates locally, ensuring that, where possible, resources are sourced from local vendors, creating
economic benefits for the area. Additionally, the centers provide
income to women helping around the facilities.

Dubai’s hero initiative for child education and development is led by Dubai Cares, the organization established in 2007 supporting the UN’s Sustainable Development Goal (SDG) 4. The organization creates supporting programs for childhood development in an effort to break the cycle of poverty, through quality education for primary and secondary grades, in addition to technical and vocational training that prepares
children for a hopeful future. Dubai Cares also puts a dedicated focus on education in emergencies and regional crises.

Dominic Nowell-Barnes made the UAE his home in 2017, where he found his purpose for making a change. Seeing the fashion industry’s impact on climate changes and in some areas unethical practices he made it his mission to create a vehicle of positive change that everyone can be a part of. The Giving Movement launched in April 2020, created as a way to alter the way fashion is consumed and to shed light on conscious consumerism. The goal was to create a new model where sustainability is curated for youth, a disruptive brand that creates meaningful apparel — making an impact with every purchase.

His new mission needed education, so Dominic dedicated a full year to studying the science, ethics and finances of the fabric and textiles industry. Visiting some of the world’s largest manufacturers provided insider industry insights for marrying cost efficiency with sustainability and a positive impact. The brand was built with conscious consumerism and eco-friendly practices at its inception, bringing sustainability to the forefront of streetwear — one of the industry’s biggest and most impactful waves — in order to reach the widest audience and create something that can truly be used and wanted by everyone.